How can you use the website statistics collected to your advantage?

In order to make the most of your website, you should also make use of all the visitor and website statistics collected in the background. How to do it and what are the benefits?

What data are collected?

Different types of statistics can be collected for each website, helping you to better understand your visitors’ behavior patterns and usage habits. You can easily measure the overall number of visitors, the length of time spent on your website, the rates of the most visited subpages, and more. It also provides information on more detailed parameters, such as the bounce rate, that shows the percentage of visitors leaving the website quickly.

You can make changes based on the collected data to improve the user experience of your visitors and provide higher-quality service to them.

It is also worth taking the time to find out what type of content is most viewed on your website. You should also understand where the sources of your website traffic is coming from, i.e. via which links visitors arrive. This way you can determine whether, for example, a currently active social media advertising campaign is doing its job effectively or not.

What could you use for a measuring tool?

You can, of course, study the statistics and data of your website yourself, but it is more convenient to use programs specifically designed for this purpose that aggregate all the information.

As Google plays a very important role on the Internet in terms of search results and better visibility, it is also easiest to use the tool they have created for this. Google Analytics allows you to monitor all the above-mentioned website metrics and get an overview of them.

You can also find several alternatives, such as Mixpanel, Kissmetrics, or Hubspot, should you wish to try something else.

Whether your website is an online store or just a company site, collecting web statistics helps your business grow and, thanks to detailed data, also make corrections and additions to the website, ultimately increasing the number of potential visitors.