These tools help you analyze your competition most effectively

When conducting business online, you need to keep your company in the spotlight to make it stand out and be visible. And keeping an eye on your competition is just as necessary as consistently improving the visibility of your website or online store. There are useful tools available for this purpose, facilitating the process and giving an overview of what is happening.

Why analyze competitors?

It is always a good idea to start by analyzing your own online business. For example, there are website statistics you can use to learn whether your website is performing efficiently. In the same way, you can also assess your competition and use the results to improve your own website or online store.

You can assess the uniqueness and value of your products or services through competitive analysis. Using competitors as an example, you can consider tricks and techniques to apply in order to stay ahead of the competition.

Similarweb

This tool aggregates the different metrics and parameters of your website, and compares them to similar websites. The overview includes the number of visits, the device types used to access the website, the distribution of website traffic, and plenty of other specific parameters. The tool is easy to use, all information is clearly arranged, and you can compare your results with up to four competitors at a time. In addition to that you can see the most popular keywords used by others to distinguish their websites.

BuzzSumo

BuzzSumo allows you to keep an eye on the content created by your competitors, and lets you know when it has become more popular. This way, you can get a good overview of market trends and topics that currently interest visitors and potential customers. You can also get a good overview of your website’s metrics with BuzzSumo, and compare them with others. You can also see information on both popular search terms and the behavior of your competitors on social media platforms, displayed separately.

Ahrefs

This is an SEO tool allowing you to optimize your website’s organic traffic. This, in turn, will help you attract more visitors and increase potential revenue. Ahrefs monitors the keywords used in the website content and ranks them by usefulness. It also allows you to get an overview of your competitors’ similar content.

Kompyte

This program provides you with an overview of your competitors’ activities. All kinds of information are collected using artificial intelligence, and displayed together in an easy-to-survey format. You can view the dates and times of website updates and content changes, display webpage reviews, ads posted by them, and various other statistics.

Owletter

The best way to analyze your competitors’ newsletters and collect information from them is to use a program called Owletter. Instead of subscribing to each newsletter individually and clogging up your inbox, this assistant will gather them together and enable you to get a better overview of the strategies used by them. Using this tool is easy and comprehensive, you can follow the activities of several competitors at once. You can also get an overview of how often and how many times a day newsletters are sent.